Mercedes-Benz Fashion Week Tbilisi




George Keburia is a self-taught designer, born in 1990 Tbilisi, Georgia. He founded his fun-loving eponymous label in 2010, presenting a surrealist collection saturated with fantastical references and outlandish concepts. For his debut collection, George Keburia was awarded the ‘Best Newcomer’ Award at Tbilisi Fashion Week. Two years later, Keburia achieved international recognition with his capsule collection “Bird Nest”, winning the design contest Be Next 2012 in Tbilisi and the Community’s Choice Muuse x Vogue Talents Vision Award. In 2013, George became a designer at Fashion House Materiel, creating apparel for the brand for two years. Currently, George Keburia focuses on his own label, making more wearable clothing with an emphasis on masculine tailoring and subtle feminine finishes.


George Keburia is a successfully operating brand on the local, as well as global fashion market. The brand is represented in various boutiques and concept stores in Georgia, Russia, Ukraine and United States, as well as sold online and in pop-up stores across the world. Its unique design aesthetic represents a modern interpretation of masculinity and femininity by creating raw-provoking silhouettes through an intriguing compilation between menswear and womenswear elements. Less than three years after its launch, the label earned followers by creating liberating, risky and youthful style. George Keburia is a brand that represents the new era in which fresh and eccentric lifestyle meets classy. The raw garments, shiny and sparkly textiles, star shaped and geometric accessories never stay unseen and find their followers.