Mercedes-Benz Fashion Week Tbilisi




Fashion designer Lela Eloshvili’s journey started when she graduated from Tbilisi State Academy of Arts (2001), as a Fashion designer. In 2002 she presented her first collection as a participant of young designer’s competition Russian Silhouette in 2005 she won the “AMS” and went to London at Saint Martin’s College of Arts and fashion as an intern. In the year of 2006 she founded fashion house INFORMAL and since then gets inspired and is developing many techniques in creating clothes and texture. 2012 launched brand ELOSHI. 2013- Founder of Concept store “Made in Georgia”.


Eloshi defining but not limiting individuality of a strong woman. Eloshi stands for elegance and confidence. For people who look forward to be inspiring and stylish Brand is focused to create graceful looks an exclusive prints that are created very carefully on fabrics that becomes the piece of art and reflects the mind of an artist. The mix of drawing prints on shapes on fabric gives the chance to be comfortable art. Mission – to offer stylish, eye-catching clothes to the consumers who demand high quality clothing. Every piece is created with love. Brand is responsible to create stylish clothes and great looks with cotton, silk and other exclusively made printed textures. The mission of the brand is to show that Fashion is art. Eloshi woman is definition of elegant, strong, independent and confident female, who appreciates fashion and can express herself with high self-esteem. She has a goal to be successful and has no boundaries to achieve it. Eloshi store will launch its store and atelier soon (april, 2016) at St. Taktakishvili 10, (rigis 10) Tbilisi, Georgia. Concept store “Made in Georgia” in two cities Tbilisi and Batumi, where customers can find the collections of young Georgian designers. Purpose of the store is to promote and make easy to access up-coming and established Georgian designers.