Mercedes-Benz Fashion Week Tbilisi



About the Brand

Nemsen Designs with it’s unique approach on details are re-imagined, re-worked combination of style and design, presented through simplicity of shapes.

Nemsen is Georgian Brand that offers it’s consumers simple way to stand out, through mixing different textures, re-inventing use of complex details and converting inspiration into outstanding designs.

Each of Nemsen creations are filled with the goal of self-expression that feeds on uniqueness of simplicity, combination of masculinity and femininity in every line and shape.

Nemsen designs stay true to their inspirations, landing them into powerful styles for modern and independent women, which might be sensitive, feminine but at the same time stays strong.

Every line of Nemsen designs combine and merge diverse types of modern personality, she knows what she wants and is not afraid to stand out.


Guga was born in Georgia, Tbilisi. His interest in fashion and beauty has started from yearly childhood and has been constantly developing.

After second year in national academy of Tbilisi he has decided to move to London to farther pursue his career in fashion.

Completing foundation course in London college of fashion Guga has graduated from central saint Martians, Bachelor in Fashion Marketing and worked with several designers, like McQueen, Paul Smith, Koma and Tata Naka.

In 2018 Gugas has returned to Georgia, and established his own label, as it was his lifetime dream. After showing 2 seasons at Mercedes Benz Fashion Week Tbilisi, he passionately continues to move forward and offers his first personal Autumn / Winter 2019 show.


The inspiration of collection came from 90’s sportswear and bomber jackets, as we wanted to achieve hard edge look combined with more feminine silhouettes through maintaining 90’s nostalgia with the modern twist.

We also wanted to mix metallic look with rusted feel of bolts, nuts, metal locks and chains, elastic ribbons mixed with soft chiffon dresses.

In other words collection is nostalgia from 90’s with self-expressing modern twist, re-imagined experiences in combining fabrics and adding unique metallic details.