Mercedes-Benz Fashion Week Tbilisi

MEET THE 25-YEAR-OLD DESIGNER BEHIND GEORGIA’S NEXT BUZZY BRAND

MEET THE 25-YEAR-OLD DESIGNER BEHIND GEORGIA’S NEXT BUZZY BRAND

Irakli Rusadze was born within just a few months of the Soviet Union collapse in 1991. The now-25-year-old Georgian designer started working in fashion around 10 years ago, before Demna Gvasalia (it’s impossible to talk about Georgian designers without mentioning him) even landed at Maison Martin Margiela. But while the head of Vetements and Balenciaga plays with Eastern European aesthetics in a rather general sense, there’s something deeply Georgian about Rusadze’s burgeoning brand Situationist and its riffs on staples of the post-Soviet uniform: including thigh-high stilettos, kitschy floral dresses, and ill-fitting suit jackets. One of the standout looks from the spring/summer 17 collection he showed at Tbilisi Fashion Week evoked the flag t-shirts selling for 10 Lari (less if you haggle) at any souvenir store in the Georgian capital. There were no slogans in the collection, but if there were they probably wouldn’t be in Cyrillic.

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