Dzhaba namesake brand was founded by multimedia artist and designer Dzhaba Kurtishvili. He was born and raised in the capital of Georgia, Tbilisi. His interests include Film Photography, theatre and fashion. Bachelor’s degree in multimedia arts has helped him to develop strong artistic vision which he explores through fashion at this stage of his career. Dzhaba’s works are mostly inspired by pop culture, Georgian movies and historical fiction. His Women are strong, glamorous and always at the center stage by their seductive and interesting personality. The very first step of Dzhaba’s fashion journey was Be Next fashion contest which he won in 2023 and pushed him to move forward in this direction after very positive feedback from international press such as Forbes China, Notjustlabel and blue mode.