Mercedes-Benz Fashion Week Tbilisi




Nino Chubinishvili aka Chubika (born.1969), designer who currently resides in Tbilisi, Georgia, received bachelor’s degree in Stage and Costume Design from the Academy of Fine Arts in Tbilisi and a post-graduate degree in Fashion Design from the Institute Francais de la Mode in Paris (2005-2006). She has participated in numerous events, including the exhibition in Georgian National Museum, Tbilisi (2014); Weltkunstzimmer, Düsseldorf (2014); Artarea, Tbilisi (2013); Cobra Museum, Amsterdam (2009); and Artisterium, Tbilisi (2008).  In 2014, Chubika collaborated with choreographer Julie Nioche on a dance performance for the annual Avignon Festival in Avignon, France. She has worked with multiple fashion houses including Kenzo and Pierre Cardin, and designed costumes for theater companies throughout Georgia. More recently, she had a Solo show in NYC gallery- Artingeneral, called “Echoes”, curated by Wato Tsereteli, 2015. She opened Tbilisi Fashion Week with her performance “Secret Garden by Chubika” and simultaneously launched her concept store in a beautiful neighborhood of Sololaki, #4a Tamar Abakelia st, Tbilisi (2016).


My conceptualized artistic narrative is created as a result of designer client dialectics. And is intended to be a medium enabling buyer to live the question, embrace mystery and transmit messages about their unique identity.

I aspire to provide my clients with ready answers. I want them to be game players, who in the process of searching for resolutions transmute into creative thinkers; children, playing with an artist, thus engaging them in a vibrant artistic ritual.

I am against passive consumption of my objects of art and design therefore I want to communicate and exchange artistic stories via transmitting spiritual ideas at subconscious level – as secret and sacred message can be more revealing then just formulating the concept. The central idea of my artistic vision is to transform the osmosis of architecture, sculpture and design into beautiful objects and convey profound ideas in a simple accessible way. For example… black face represents powerful protection from evil, and white face is – purity.

Currently I am at the juncture where art and fashion converge, where deep artistic ideas can be transmitted via objects like Ipad bag, bracelets, necklaces, wallets, handbags, belts.

These items are supposed to be visual metaphors of our collective unconsciously linked to mythological archetypes, which help us navigate between ideal and real, and embrace the hypnotism of mystery. Artists don’t just make art, they generate and maintain myths. Thus, archaic gods and goddesses can be crystallized into modern objects and serve as protectors, just like chimeras patronizing Notre Dame de Paris.

Convincing artists are always protagonists’ never secondary characters who inhabit stereotypes. However, I want my buyer to actively participate in a creative process, impact my decisions and transmit personality enhancing messages. Establishing this kind of reciprocity will help me to transport buyers somewhere free from domination of uniformity and banality.

For me it is important to create a moment, a message, which is absorbed subliminally by those who discover it, understand it and make it present. When that moment really happens, everlasting connection takes place between me and a buyer.


Nino Chubinishvili a.k.a. CHUBIKA