The designer, Akira Naka encountered a taylor during his stay in America, who profoundly influenced him and this is how Akira began designing clothing. While attending The Antwerp Royal Academy of Fine Arts, he was chosen for The International Fashion and Photography Festival of Hyères. After that, he studied under a designer who specializes in knitting in Antwerp and returned to Japan in 2006. He started POESIE in 2007. He began to publish his design via installations such as: “New Creators Met Together in Europe” on the 21_21DESIGN SITE, exhibitions at ROCKET GALLERY, etc. He changed the Label Name to “AKIRA NAKA” since the 09S/S season and participated in the Tokyo Collection. In the same year, he received the Best Debutante Award. One of his greatest strengths is the quality and abundance of his textiles which he uses to evolve various collections under the concept of “Wearing the attitude” since the 2016’ SPRING COLLECTION. He crosses North European and Japanese hand knit techniques and uses three-dimensional cutting to create couture-like knit items with a refined silhouette design.
BRAND CONCEPT: Wearing the attitude
AKIRA NAKA’s sense of style and brand power comes from blending the beauty of western countries with the eastern look of Japan in one single unique style. The designer learned his craft in Antwerp, Belgium which served as the premise of his design. The strength of his design is found in the designer’s viewpoint in which eastern style meets western style in an overlapping design.
AKIRA NAKA’s design is different from European elegance and also different from any brands that are currently on the market in Japan.
The design does not incorporate the street style of Tokyo or the avant-garde, rather, it is the style based on the aesthetical sense and culture long found in the history of Japan.
Bold composition existed in Japan in ancient times which can be seen in the original use of colors, abstract expression found in calligraphy and the balance found in ambiguity. Various styles arise from the original viewpoint inherited in Japan, suggesting a new sense of values in the current mode.
Textiles are made with the highest craftsmanship by Japanese artisans. Many of the creations such as knits, cut jacquards, etc. are finished by hand adding to the feeling of luxury.