Mercedes-Benz Fashion Week Tbilisi




already established itself as strongly recognizable brand, which createsproducts from variety of yarns and plexiglass. The initial concept of the brand was to produce an outstanding winter accessory, that was not only comfortable and warm, but also a beautiful compliment to every look. Products are hand-woven in Georgia with a diverse color palette and variety of styles.The beauty of nature always served as inspiration for the founders (Nino Eliava & Ana Mokia). Starting from the signature 711 beanies, the whole collections, including mittens, scarves and ponchos are named after mountains and ski resorts. Bags, which were named after beach resorts, also made it to the cold season. Hand-woven bags came out in new shapes reminding of the purity of the ocean water with the plexiglass details. Therefore, the collection introduced new products such as neck warmers and turtleneck collars to the 711 family. 711 is currently sold in more than 30 stores: TSUM Moscow, AIZEL Moscow, LE BON MARCHE Paris, SAKS FIFTH AVENUE Almaty, MODA OPERANDI, and many more.