George Pantsulaia first steps in fashion are linked with the Avant-garde festival in 1996, where the designer first presented his collection.
In 1995 he graduated from Tbilisi State Academy of Arts. In 2000 was born the brand George Pantsulaia.
From 2006 till 2012 he worked in Istanbul with collaborate with various brands which produce fur and leather. Besides this he presented his collection in his home country and also participated in several fashion weeks in another country.