DESIGNER INTRODUCTION
Davit Zhorzholiani is a Tbilisi-based fashion designer and creative director, distinguished by a unique synthesis of avant-garde vision and technical precision. He is the founder of the experimental label SUPERNATURAL SUPERSTAR, a brand built on the concept of transformation and metamorphosis.
He holds a Bachelor’s degree in Fashion Design from the Tbilisi State Academy of Arts. He also studied at IED – Istituto Europeo di Design in Florence, specializing in fashion styling and trend forecasting. His creative approach is rooted in a deconstructive methodology—breaking down and reinterpreting traditional forms to create concept-driven, visually striking silhouettes.
Davit’s work is influenced by both the structural mastery of high fashion and a deeply philosophical perspective on design. His practice integrates garment construction, textile experimentation, and visual storytelling, resulting in a contemporary and intellectually driven fashion language.
He is a recipient of multiple awards and has participated in international exhibitions and competitions, including winning the BeNext Fashion Design Contest as part of Mercedes-Benz Fashion Week Tbilisi.
BRAND INTRODUCTION
Supernatural Superstar is a high-fashion conceptual brand rooted in the philosophy of transformation, metamorphosis, and supernatural evolution. The brand’s core identity is built on the principle of “Solve et Coagula” — breaking down the old to create the new. It transforms discarded materials, textiles, and garments into sculptural, avant-garde pieces through experimental craftsmanship.
Blending dark, mystical, gothic, and futuristic aesthetics, Supernatural Superstar constructs a visual world defined by monochromatic depth, architectural shadows, organic deconstruction, and surreal, symbolic storytelling. Natural fabrics, Indian textiles, leatherwork, knits, and recycled materials are reshaped using quilting, draping, appliqué, and other artisanal techniques to give birth to new forms.
The brand perceives fashion as a form of art — a bridge between the spiritual and material realms, an expressive ritual of identity and transformation. Its universe evokes a cinematic, occult-inspired atmosphere where each piece feels like wearable mythology.
Supernatural Superstar speaks to individuals with strong identities — people who embrace uniqueness, experimental design, and fashion as a medium of narrative and emotional expression. Its creations resonate with those drawn to avant-garde culture, sustainability, symbolism, and the aesthetics of the extraordinary.
